THE BRITISH LUXURY CARS TAKING OVER LA

JANUARY 1st 2024

The three British beasts rolling through Los Angeles. Left to right: Urban Forged Cullinan, Urban Forged Ghost, Urban Range Rover L460.

Si and Lenny take a trip out to LA to meet up with our partners at Platinum Motorsport right after SEMA. Expanding Urban in the US market is one of our top priorities for 2024 and Platinum is churning out some of the nicest Urban builds in SoCal. Not only were our new Urban Range Rover L460 and Forged Carbon Ghost on site, Scott Disick sent his personal Urban Cullinan down for the drive as well.

The new L460 program had Si smiling all day long.

Seeing all three vehicles together, cruising down Melrose was simply spectacular. Platinum got a group of their customers together for a cruise through some of the most iconic spots in LA and heads were turning. The British boys were in full tourist mode enjoying all that Southern California has to offer!

Scott Disick’s 1 of 1 Forged Cullinan.

George was kind enough to give everyone the full tour of their shops and told the story of that iconic Kim Kardashian IG post wearing the Platinum hat. Urban are growing massively in the US and we cannot wait to share more Urban builds that the rest of our dealers in North America are churning out!