SEMA 2023

December 1st 2023

Range Rover L460 and Rolls Royce Ghost - both outfitted with the newly-released Urban Automotive Kits at SEMA 2023.

The gents in the UK came through and completed both vehicle kits just in time for Platinum Motorsport to get the world’s first Urban Automotive Rolls Royce Ghost and Range Rover L460 vehicles built and delivered to Las Vegas! We were beyond excited to debut both of these new vehicle kits in the central hall at SEMA 2023. Seeing both of the vehicles fully assembled, painted and polished in the flesh was simply unreal.

Forged carbon fiber replacement bumpers front and rear are included with the Ghost kit.

Add in the reception from everyone at SEMA and the whole trip was simply fantastic. Displaying the Ghost and L460 in the booth right alongside our partners at Milltek resulted in one of the hottest areas at SEMA this year! Milltek Corp’s new Mustang Dark Horse and BMW M2 both looked insane. The Urban Widetrack Program for the Range Rover L460 incorporates 44 unique components designed in-house and a full carbon fiber front bumper like no other. As usual, we’ve put the quality of manufacture and finish at the forefront of our mission statement for this vehicle. The carbon fiber components are hand made in our own facility in the UK and the Urban x Vossen UV wheels are hand finished in Miami with a variety of styles and finishes available.

Urban Automotive Widetrack Kit for the L460 Range Rover.

For the Ghost, we have given this vehicle the ultimate expression of tailored automotive luxury. The Rolls-Royce Ghost redefined by Urban features a styling kit available in a variety of carbon fiber finishes and a choice of two all-new premium forged Urban Vossen 24" wheels.

Certainly one of the crowd favorites at SEMA 2023 - the Urban Automotive Rolls Royce Ghost

Thank you to everyone who participated in making SEMA 2023 a massive success. The gamble paid off. Check out the video below to see it all come together! For more information and to inquire about outfitting your Ghost or L460 with an Urban Automotive kit, contact us at info@urbanautomotiveusa.com to discuss pricing and availability.