WEST COAST CUSTOMS X URBAN COLAB PT.1

MAY 24TH - 2024

Ryan Friedlinghaus, Founder and CEO of West Coast Customs, started his now world-renowned car customization shop in 1993 with a $5000 loan from his beloved grandfather. He opened a small shop in Orange County working on mini-trucks and began developing his craft. Fast forward to 2004, Friedlinghaus’ clientele and pop culture notoriety skyrocketed when Pimp My Ride became a smash hit on MTV. Over the decades West Coast Customs has continued to grow into the empire it is today. John from Urban USA and Ryan have been working together, planning a very special project to bring the two brands together. We traveled to LA to meet with Ryan, Lorenzo and the rest of the WCC team to lay the foundation for these upcoming builds.

The Urban USA/Milltek Corp team meeting with Musa and Lorenzo at West Coast Customs to render Ryan’s upcoming Urban WideTrack Rolls Royce project.

Look out for the finished results of our WCC X Urban colab in the coming months, you won’t want to miss it!

Scroll through our favorite images from the LA trip below where we visit with the top SoCal Urban dealers, then be sure to watch the latest Urban Uncut Episode! Si can’t help but fall in love with the Tesla Cybertruck, we tour Boden Autohaus, Galpin Auto Sports and Platinum Motorsports, then the crew heads up to the legendary West Coast Customs facility!