SEMA 2024 - URBAN INVADES LAS VEGAS
NOVEMBER 15TH - 2024
For this year’s SEMA show, the Urban and Milltek teams went all out, bringing two of the best selling Urban Widetrack models this year (Range Rover Full Size and Rolls Royce Cullinan) while also coordinating the US debut for the new L461 Range Rover Sport Widetrack kit.
Our partners at Platinum Motorsports worked overtime again to beat the SEMA crunch and deliver another stunning feature vehicle for the Urban stand. The new Urban Automotive Widetrack Range Rover Sport kit was revealed at the Goodwood FOS back in July and officially made it’s stateside debut here at SEMA 2024. Our new L461 Sport kit has been highly requested with dealers and clients alike inquiring as to when they can get their hands on the kit here in America. Platinum were delivered the first kit for the North American market with less than 3 weeks to prep, paint and fit the kit before the truck needed to be on the Urban stand in Vegas. Every proper Urban Widetrack build deserves a set of forged Urban X Vossen UV colab wheels and this new Rover was no different. Vossen delivered a set of their new UV-1R 24” wheels in satin black to finish off the build. This new spin on the original UV-1 Urban X Vossen colab wheel adds a centerlock cover that hides the lugs and lends a much more performance oriented look to this tried and true design. In the below Youtube episode, George takes you behind the scenes as the Platinum team burn the midnight oil to finish yet another SEMA masterpiece.
Featuring our Widetrack fender arches, full carbon fiber replacement front & rear bumpers, a complete replacement carbon fiber Powerdome hood, carbon side sills, carbon splitter, carbon diffuser, carbon grille, upper rear spoiler and more, the new Urban Widetrack kit for Range Rover Sport has set the standard for performance SUV styling.
For our second feature vehicle John Lusso (Lusso Auto Design Las Vegas) built an incredible Ionian Silver full size Range Rover SV for the Urban booth this year. This LWB L460 features the full Urban Widetrack kit with all available visual exposed carbon fiber options and sits on a beautiful set of Vossen x Urban brushed matte clear 24” UV-7 wheels. Our L460 full size kit continues to be extremely popular so you know we had to bring another one back to SEMA for 2024, but this time in a lighter color that really showcases the clean OEM+ lines of the kit in a different way than last year’s black vehicle did.
Lusso also had his personal Urban Widetrack Cullinan on display in the MV Forged booth displaying a wild set of AL13 wheels sporting a unique two faced look with different design wheels on each side of the vehicle. With it’s in-your-face Barbie pink factory interior, this Rolls Royce was turning heads left and right all week long. What do you think of the pink interior and pink exterior coachlines? Too much? Just right? One thing is for sure, it fit the SEMA vibe to a tee.
SEMA 2024 was a complete success and it certainly would not be possible with the support of the entire Milltek Corp team, official distributors of Urban Automotive in the Americas, and our trusted partners like Vossen, Lusso and Platinum.
Follow along below as Simon and Lenny show you around this year’s event and pick out some of their favorite vehicles and 2024 trends.
