UNKNOWN CHARLOTTE - HOW EURO PRESTIGE TAKE DEFENDERS TO THE NEXT LEVEL
october 25th - 2024
The downtown Charlotte skyline provides a perfect backdrop for one of Unknown Charlotte’s newest Urban Defender builds.
This week we went down to Euro Prestige Imports, also known as Unknown Charlotte, to check out their amazing facilities and get a feel of what happens behind the scenes at one of the south’s premier Urban dealers. In the last eight months of working with Euro Prestige, they have commissioned a total of 10 Urban builds with many more in development currently. The detail and amazing work they offer has led them to become the top Urban dealer in their state.
At the time of our visit Euro Prestige had 3 Urban Defenders and a Urban Discovery 5.5 built and ready for sale. Cyrus (owner) attributes their recent success with the Urban line to the fact that Euro Prestige can source, sell and custom build vehicles for their clients, a one stop shop if you will. Their customers do not need to buy a vehicle first and then bring it to them for an Urban conversion. This ‘turn-key’ approach has allowed for a simpler process to Urban ownership. In only our first year working together, the relationship with Euro Prestige is quickly gaining steam.
Unknow Charlotte car storage facility.
Starting off strictly selling European vehicles, Euro Prestige has quickly become a one stop shop where they can source, build, store and maintain clientele cars. Keeping operations in mind, they have reached a point where success has bred more success and led to them building complete Urban vehicles for sale. The business now houses collector car storage and a coworking space all within the single facility. To better understand our partnership and see what happens behind the scenes, check out the latest Urban Uncut where we sit down with Cyrus and Marcel to chat about the business and how they started working with Urban.
And check out the full image gallery from our visit to Euro Prestige to see their impressive facility.
